LinkedIn is the network of choice of many business professionals for social networking and buyer research

When it comes to both social networking and buyer research LinkedIn is the choice of many business professionals. A number of recent reports have clearly illustrated this::

• 82% of your prospects can be reached socially using that same network they are using to do their own research on products and services.
• The Content Marketing Institute found the most used social networking platforms among B2B marketers are: LinkedIn (91%), Twitter (85%), Facebook (81%), and YouTube (73%).
• Social Media Today found that 45% of B2B marketers have gained a customer through LinkedIn.

With recent acquisitions such as Bizo, the LinkedIn platform is evolving itself into the network of choice for B2B marketers, providing more access points and more ways to segment and target potential prospects. If you're not already using LinkedIn to target your business prospects, then now is undoubtedly the time to begin.