Today, most of the marketing takes place online, even if you are selling homemade bracelets. Every business needs a website, every retailer needs an online showcase to display their product.
To build and accomplish things, you need tools. While finding tools is easy, finding the right tool can be tricky. You need to find tools that are performant in their primary task, and that fills your need.
But you also need tools that are easy
to use and that "feels right".