Director, Data + Content + Media, Kraft Foods

Julie Fleischer, CMI's 2013 Content Marketer of the Year winner, directs hundreds of millions of dollars in media across television, print, digital and social channels for one of the leading Consumer Packaged Goods companies in North America. Prior to this role, Julie oversaw Kraft Foods' industry leading CRM platform, a multi-channel publishing platform across web, email, mobile, print, and social, connecting millions of consumers each week in four languages with 100% custom content. Julie believes that permission-based marketing that is content-focused is the key to creating enduring, loyal brand relationships with consumers, which creates economic value for corporations and content strategy, activation and an understanding of the dynamics of social engagement are the critical skillsets for today's top marketers.

@jfly

Julie Fleischer

Website: Kraft Foods Group

Session: The ROI On Content: How Kraft Learned The True Value Of Their Content And Rebuild Their Marketing Around It