Albee, Ardath
Author,
eMarketing Strategies For The Complex Sale
Ardath Albee, CEO of her firm Marketing Interactions, Inc., applies 28 years of business management and marketing experience to help B2B companies with complex sales create eMarketing strategies based on buyer personas and contagious content platforms designed to turn prospects into buyers. Ardath authors the popular Marketing Interactions blog and is a frequent industry speaker. Her book, eMarketing Strategies for the Complex Sale was published by McGraw-Hill. For the last three years, Ardath has been selected as one of the 50 Most Influential People in Sales and Lead Management. Her clients include Cisco, Teradata, PROS, Deluxe Corporation, CoreMedia, Sykes, BMC Software, and Adobe.
Website: Marketing Interactions
Sessions: (1) Sales Enablement (Making Content Work For The Sales Force)
(2) Advanced Lead Nurturing Strategy - Sharing The Story That Sells