Speaker: Ardath Albee, Author, Strategies For The Complex Sale

Lead nurturing is about much more than just staying in touch or "top of mind." Advanced lead nurturing is about sharing a highly relevant story with each segment of your audience that helps them build the vision of their problem solved with your help. And it shouldn't go unnoticed that nurturing is not confined to the leads in your database. With the right story, nurturing can motivate progression and intent for those you know, and those you'd like to know.

Take-aways:

• How to use personas to craft a story "flow" for advanced nurturing
• What it means to nurture both inside and outside of your database
• Why progression must be built in - and how to motivate movement
• How content hubs can help your prospects build consensus that gets Sales through the door