Borst, Susan
Director Of
Industry Initiatives, IAB
After 20+ years at NYC traditional creative ad agencies including Grey, Hill Holliday and the Kaplan Thaler Group in senior Account Management and Strategic Business Planning roles, Susan moved to the Interactive Advertising Bureau in 2012. At the IAB, she leads the Social Media, B2B, and Games Committees plus the Content Marketing and Native Advertising Task Forces. She works closely with hundreds of digital publishers and technology providers to set guidelines and industry thought leadership. Recent speaking engagements include OMMA Native, BI Ignition and SXSW and she is on the jury for The Shorty Awards. She's half-Icelandic, but loves Swedish Fish.
Website: iab.net