Cassidy, Patrick
Head of Global
Digital Brand Marketing, New Balance
Patrick Cassidy joined New Balance late last summer, where he leads global digital brand marketing. He is responsible for establishing and directing the brand's evolving social media and content strategy and for driving innovation in brand storytelling and digital executions.
Prior to New Balance, Patrick founded the international basketball publication Dime Magazine and its digital network as well as the sports / entertainment agency 94×50. At 94×50, he led campaigns and executions for a clients like the NBA, Red Bull, Converse, Nike Basketball, Nike Sportswear, Brand Jordan, EA Sports, Sprite, Levi's, Foot Locker, Skullcandy, and the Brooklyn Nets.
Website: newbalance.com