Desjardins, Jesse
Head of
Social, Tourism Australia
Jesse is an adopted Aussie. Since arriving from Canada in 2006 on a Working Holiday Visa he has become one of Australia's biggest fans, which is fitting that he now manages Tourism Australia's social media and advocacy programs helping cement Australia as the most followed destination globally on Facebook, Instagram and Google+. He has worked with tourism boards in South Africa, Jordan and Denmark, but still prefers Australia. He was named named one of Skift's Most Influential People in Travel for 2013 and is currently completing a masters at the Berlin School of Creative Leadership.
Website: australia.com