President, Type A Communications

Carla Johnson, President, Type A Communications, helps companies infuse brand storytelling within their organizations in order to build stronger awareness, create employee and customer engagement, align marketing with sales, and, ultimately, generate top-line revenue. Her clients include Motorola Solutions, VMware, Western Union, Encana Oil & Gas and other corporate, government and nonprofit organizations. She's a consultant to the Content Marketing Institute, on the Board of Directors for the Business Marketing Association, contributing author to Advice from the Top: The Expert Guide to B2B Marketing, and contributing writer for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other industry and business audiences.

Twitter: @carlajohnson