CMO,
BitTorrent
Jascha Kaykas-Wolff believes in two key principles: Find
opportunities where no one else is looking; And, never fail the
same way twice. It's a methodology centered around Agile marketing
practices. Coupled with a B.A. in Psychology from Whittier College,
it's one that's served him well professionally and personally.
As a longtime marketer and consultant with executive
management experience at Yahoo!, Microsoft, Webtrends, and Involver
(acquired by Oracle) he now leads marketing at BitTorrent. Jascha
calls Marin County home with his wife Rebecca where they are the
parents of 3 whip-smart children, 4 newly acquired hamsters, 2
frogs and 6 or 7 fish.
Prior to joining BitTorrent, Kaykas-Wolff served as CMO For
Mindjet, senior vice president of marketing and customer success at
Involver, the world's largest social marketing platform. He
previously headed Global Marketing for Webtrends, the leading
customer intelligence platform that founded the web analytics
industry.
Kaykas-Wolff served as a strategic consultant for Alvarez
& Marsal, a global business advisory services company, and has
held senior management positions at Microsoft's MSN and Windows
divisions & Yahoo! Inc's commerce business unit.