Lovinger, Rachel
Experience
Director, Razorfish
Rachel Lovinger is an Experience Director at Razorfish, and an internationally recognized thought leader in the emerging discipline of Content Strategy. She's worked in online publishing, website development, and content management for over 15 years. In her project work, she's dedicated to exploring a future in which information is more efficiently structured and connections more easily discovered. She regularly works on public-facing and enterprise projects, developing content models, metadata strategies, and overall content strategies for websites, apps, and next-generation knowledge-sharing platforms. Clients have included TE Connectivity, Mercedes Benz, The Hollywood Reporter, Billboard, Travel Channel, Morgan Stanley Smith Barney, and Pew Environment Group.
Website: rachellovinger.com
Session: Content Auditing: Unearthing The Substance Of Your Brand