Creative Director, Content, Walmart.com

Donata currently serves as Creative Director, Content for Walmart.com. She and her team help Walmart meet its customer-experience and business goals through solution-driven content that informs and inspires customers while keeping them within the commerce experience and on track to purchase. Content also serves as a vehicle for enhancing exposure for Walmart's partner brands that advertise and sell with the retailer. Donata has more than 20 years of experience in communications, creative direction, brand strategy and trend with major retailers including Williams-Sonoma, Restoration Hardware and Eddie Bauer. She is also the author of cooking and lifestyle books and was an on-camera contributor to The Today Show.

Donata Maggipinto

Website: Walmart.com

Session: Checkout Content: The Power Of Content Marketing On Retail Sites