Magic, Jenny
Principal &
VP Content Strategy, SiteGoals
Jenny Magic is a principal and the VP of Content Strategy of SiteGoals, a responsive web design firm in Austin. SiteGoals specializes in complex responsive WordPress websites, UX, and adaptive content solutions.
She is passionate about personalized messaging and is constantly working on new adaptive content strategies. She embraces "Content First" progressive enhancement and is on a lifelong mission to eradicate "Lorem Ipsum" from wireframes everywhere.
Jenny spends much of her time speaking and teaching. She hosts the 800+ member #AustinContent Meetup, has delivered workshops to clients like Prudential and Acxiom, led official Mentor Sessions at SXSW Interactive 2014, and presented a workshop at the 2014 MoDevUX conference.
Website: SiteGoals
Session: Getting Started With Adaptive Content: Collaborate With Your Tech Team Using Existing Content Tools