McDuffee, Bruce

Bruce McDuffee photo_revContent Director, Digital Aviation Division, Boeing

Bruce brings unique insight to the content marketing realm with 20+ years of experience generating revenue in various marketing and sales positions. Bruce is an accomplished practitioner of content marketing in the manufacturing sector. A consummate marketing technologist, he is a master of marketing automation, CRM and measurement analytics. At present he is acting as Content Director at the Digital Aviation division of Boeing in Denver, CO. In the past, he was highly successful driving revenue growth at a global electronics manufacturing company utilizing educational content distributed and measured with Eloqua and salesforce.com as the keystone technology platforms.

@brucemcduffee

Bruce McDuffee

Bruce McDuffee

Website: Knowledge Marketing

Session: Industrial Manufacturing Industry Lab