Chief Content Alchemist, Content Marketing Institute
Heather is one of the most recent additions to Content Marketing Institute. She joins us from a 25+ year career in High Tech. Heather spent the last 14 years at Cisco Systems where she led the Digital Media Solutions team for Services and the Content Transformation Initiative, which led to her most recent roles creating and directing Cisco's first ever Inbound Marketing Experience team and serving as a Conversion Content Marketing Coach. As our resident content strategy expert, Heather is heading up the newest addition to the CMI portfolio, the Intelligent Content Conference (ICC).
Website: Content Marketing Institute
Session: The Future Of Content Marketing - Predictions Uncovered