Digital marketing strategist, Delta Faucet Company

Dave Morse is the head of digital marketing strategy for Delta Faucet Company, a division of Masco Corporation, one of the world's largest manufacturers of brand-name products for the home improvement and new home construction markets. Dave and his team develop and execute integrated marketing programs in support of driving awareness, conversions, and advocacy through a blend of paid media (display, PPC, promoted social), owned media (content marketing, websites, social, email), and earned media (ratings & reviews, bloggers).

Under his leadership, the Delta brand launched "Inspired Living", the company's first content marketing initiative that has experienced a 116% increase in social referral traffic and 123% increase in content consumption/sharing.

Prior to Delta, Dave spent time in Silicon Valley during "Bubble 1.0" (1998-2004) leading engineering, product management and marketing for Aspect Communications, CoolSign, GetThere.com, and Salesforce.com. He started his career as a software engineer (writing COBOL code!) for Cooper Tire & Rubber Company.

Dave lives in Indianapolis, Indiana with his wife and four boys.

Twitter: @davemorse