Vice President, Principal Analyst, Forrester Research

Peter leads Forrester's research on B2B demand management, working with other analysts who serve CMOs and other marketing leaders. His background is in international marketing, with a specific emphasis on field marketing strategy and execution. Peter is renowned for his industry thought leadership and expertise in content marketing as well as social media and online community strategies.

He has written over 60 Forrester research documents that cover various topics on B2B marketing and provides advisory and consulting on marketing strategy, organization and processes. He has been cited in numerous media publications, including The Economist, Financial Times and industry publications.

@poneillforr

Peter O'Neill

Website: Forrester

Session: Planning Content For Revenue, Relevance, Customer Engagement