Revella, Adele
Author, The
Buyer Persona Manifesto
Adele Revella is the author of The Buyer Persona Manifesto and co-author of For Compelling Content, Let Your Buyers Be Your Guide. She travels the world as a keynote speaker and workshop facilitator. A career marketer with decades of experience, Adele has seen the discipline from all sides: executive, consultant, trainer and entrepreneur. For more than 10 years, Adele has introduced buyer personas to thousands of marketers through a two-day seminar she developed and led for Pragmatic Marketing. Through the Buyer Persona Institute, Adele delivers invaluable buyer persona research and workshops for marketers who gain the confidence to say: "This is what really matters to our buyers. So here's the plan."
Website: buyerpersona.com
Session: How SAP Builds Processes And Personas That Align Their 1600-Person Marketing Team