Global Publisher, WSJ Custom Studios

Robin Riddle is Global Publisher of WSJ Custom Studios, overseeing sales and client relationships for the content marketing division of The Wall Street Journal. He assumed this role in the spring of 2013.

Previously, Mr. Riddle spent 14 years at The Economist in London, New York and San Francisco. Most recently, he served as Vice President of Content Marketing and Events, where he was responsible for the P&Ls and a team of over 30 employees working across sales, editorial, operations and marketing. Mr. Riddle writes and speaks regularly on the subject of content marketing/ native advertising and appears as a speaker at many leading industry events. He also testified at the Federal Trade Commission during their recent hearing into sponsored content/native advertising.

Twitter: @robin_riddle