Rohrs, Jeff
Author, AUDIENCE:
Marketing In The Age Of Subscribers, Fans &
Followers
A recovering attorney, bacon-lover & Cleveland sports victim, Jeff leads the Marketing Insights Team at ExactTarget. His first book, AUDIENCE: Marketing In The Age Of Subscribers, Fans & Followers, explores the rise of "Proprietary Audience Development" as a marketing responsibility and the flip-side of the Content Marketing coin. Jeff also co-hosts The Social Pros Podcast with Jay Baer, pens occasional blog posts on the ExactTarget Blog, and thinks deep thoughts about the future of marketing.
Website: AudiencePro
Session: The Legal Ramifications Of Content Marketing [Panel Discussions]