Scalera, Buddy
SVP of
Content Strategy & Media, Ogilvy CommonHealth
Buddy Scalera is the SVP of Content Strategy & Media at the Ogilvy CommonHealth Worldwide office in Parsippany, NJ. Buddy is an innovative content creator with 26 years of developing engaging copy, graphics, and more. As a copywriter and editor, Buddy has developed pharmaceutical content for both healthcare professionals and consumers. He has deep experience with website health content, mobile devices, ebooks, and social communities. As a content strategist and technologist, Buddy has worked on all aspects of website development, including video editing, photography, graphic design, and even programming. Buddy has written and edited content for newspapers, websites, promotional videos, CD-ROMs, books, textbooks, journals, comic books, magazines, ebooks, and more. He is the author of 5 published books about creating content and photography. In his free time, he writes comic books and graphic novels.
Website: buddyscalera.com
Session: (1) How To Create A Dominant Media Brand
(2) Creating Content That Provides Mobile Youtility