Knight Chair, Digital Advertising & Marketing, UNC Chapel Hill

Sciarrino, a former EVP for BBDO North America with more than 25 years of experience, creates and works with the advertising industry to test, deploy and refine digital advertising and marketing business models - and share results and ideas widely within the professional and academic communities.

At BBDO, Sciarrino advised more than 30 global clients for more than a decade in insight generation from research, analytics and modeling, most notably AT&T, Starbucks, FedEx and Hyatt. She and her team led innovation within the agency in the use of analytical approaches, such as advertising claims substantiation, message mix modeling, social media brand attachment and corporate social consciousness measurement.

Prior to her appointment at UNC, where she is the Knight Chair, Digital Advertising and Marketing, Sciarrino taught "Market Intelligence: Making Data-Driven Decisions" as an adjunct professor at the Goizueta Business School at Emory University in Atlanta.

@JoSciarrino

JoAnne Sciarrino

Website: BBDO

Session: Can You Measure Storytelling? [New Research]