Vice President of Marketing, Worldwide Marketing Programs,SAP

Joan Sherlock is Vice President of Marketing for SAP's Worldwide Marketing Programs. In addition to driving Industry marketing efforts, her team is responsible for building a new aggressive audience marketing strategy and integrating personas into all sales and marketing activities. Joan is a veteran of high tech having worked as a marketing and communications strategist for companies in Silicon Valley including Sun Microsystems and Apple Computer. Outside of the office her passions include raising three terrific daughters, community service and career coaching college students. She is able to maintain a work-life-balance by being an ardent foodie, running, cycling and painting California landscapes.

@jesherlock

Joan Sherlock

Website: SAP

Session: How SAP Builds Processes And Personas That Align Their 1600-Person Marketing Team