Sparkman, Russel
Co-founder &
CEO, FusionSpark Media
Russell Sparkman has been a practitioner of Content Marketing since long before the term became part of the marketer's modern lexicon. Starting from 2000 with the launch of One World Journeys as a branded content experience for Seiko Epson corporation, Russell has been a content strategist, information architect, executive producer, photographer and videographer for a range of B2B, B2C, Nonprofit and Government clients and projects. Clients have ranged from the American Liver Foundation, to the Florida Department of Environmental Protection, to Wyeth Pharmaceuticals. Russell's passion is creating and delivering highly shareable, purpose-focused content that is aligned with measurable goals and desired outcomes. Outside of the office, Russell enjoys time with his wife and teens, his pets, and playing bass guitar in blues rock ensembles.
Website: FusionSpark
Session: Non-Profit Industry Lab