Stevens, Ruth P
Author,
Maximizing Lead Generation
Ruth P. Stevens consults on customer acquisition and retention, for both consumer and business-to-business clients. Ruth serves on the boards of directors of Edmund Optics, Inc., the HIMMS Media Group, and the Business Information Industry Association. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York. She serves as a mentor to fledgling companies at the ERA business accelerator in New York City. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association.
Ruth is a guest blogger at HBR.org and Biznology, and is the author of two business books, Maximizing Lead Generation: The Complete Guide for B2B Marketers and Trade Show and Event Marketing. She teaches marketing to graduate students at Columbia Business School. Ruth is a sought-after speaker and trainer, and has presented to audiences and business schools in Asia, Australia, and Latin America. She has studied marketing management at Harvard Business School and holds an MBA from Columbia University.
Ruth began her direct marketing career in 1986 at Time Warner, where she spent seven years in marketing, new business development, and general management at Book-of-the-Month Club and Time-Life Books. She then went to Ziff-Davis as Vice President of Marketing for Computer Library, the electronic publishing division. From 1996, she spent three years in direct marketing management at IBM, and then worked in senior marketing positions at two Internet startup companies in New York City before starting her consulting company in 2000.
Website: ruthstevens.com