Content Leader, Genpact

Amrita Thapar leads content marketing for Genpact (NYSE: G), a global leader in transforming and running business processes and operations. Genpact generates impact for 700+ clients including over 100 of the Fortune Global 500, through a combination of processes, analytics and technology, and has 62,000+ employees in 24 countries.

Since early 2013, Amrita has played a pivotal role in building a global content creation organization, including an ecosystem with well-tuned processes, skill sets, and managing a complex transition within the marketing organization, including scaling up capability, both through fixed and variable resources. Amrita's career spans 16+ years across all facets of media and content - creation, distribution, operations and strategy. She majored in journalism and started her career in television programming, before moving to content strategy for South Asia's largest media group. She joined Genpact in 2007, in a sales role for media and publishing services, and managed client relationships with companies that are household names in the US, and before taking on the Content Marketing role in January 2013.

Amrita is based in New Delhi, India.

@ThaparAmrita

Website: Genpact

Session: Change Management And Content Marketing Strategies To Break Through The Internet Silos