Independent Stategist, BertvanLoon.com

Bert van Loon (Netherlands) grew up in B2B-publishing, experiencing the industry's open-heart surgery called " switching business from print-only to cross media" from the operation theater. Over the last years he has been delivering modern marketing communication strategies to non-publishers, using his publishers' experience to help them building an audience, starting a dialogue and turning eyeballs into business leads. His motto: "I believe #ContentMarketing is to today, what advertising was to the 60s! Mad Men become Meaningful Men!"

Twitter: @bertvanloon