Leading Authority, Buyer Persona

Tony is the creator and today's leading authority on buyer personas and buyer insights research. In 2002, Tony established the first-ever buyer persona development methodology designed specifically for B2B Marketing and Sales. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in improved business, marketing, content, and sales strategies. Over the past dozen years, Tony has conducted hundreds of buyer interviews and has helped some of today's leading Fortune 100 companies acquire deep buyer insights. Providing him with a pulse on rapidly changing buying behaviors in the new digital age. Tony is a prolific blogger, communicating on trends in changing buyer behaviors.

@tonyzambito

TonyZambito

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Website: TonyZambito.com

Session: How To Use Buyer Personas To Humanize Content Marketing