Speaker: Arnie Kuenn, Author

Learn how companies are successfully leveraging content marketing to generate more traffic, more leads and more business for their organizations. Examples and case studies will include small businesses, destinations, and large corporations demonstrating how their content strategy is working in today's hyper-connected world. You will learn how you can grow your business and save money by creating compelling, engaging content. Taught within the framework of Vertical Measures' proven 8 Step Process, these fast paced workshops are interactive, and provide tools, resources and industry insights to take advantage of right when you walk out the door.

This workshop will cover the following topics:

• What is Content Marketing?
• Developing a Content Strategy
• How to Generate 100′s of Content Ideas for any Industry
• Development of an Editorial Calendar
• Content Optimization for Search & Social
• How to Promote Your Content
• Distribution of Your Content Through Multiple Channels
• Lead Nurturing
• Measurement and Reporting