Speaker: Chad Zimmerman, Co-Founder and President, STACK Media Inc.

Creating great content is only half the battle. Off-site marketing and on-site funneling are the next and essential steps of the process that turn great content into new customers and greater revenue.

Take-aways:

• How to use and optimize content marketing tools like Outbrain, Taboola, Disqus, nRelate, Gravity, etc. to amplify content and bring new users to your site faster.
• Strategies for on-site funneling and calls to action to get more info from new users such as email addresses and site registrations to drive more value from your content and marketing efforts.
• Leveraging display retargeting tools like AdRoll and Google Remarketing to bring back users that previously visited your site to drive more conversions.