7:15 AM - 8:15 AM

Breakfast
Expo Hall

8:15 AM - 8:45 AM

Welcome to the Content Marketing Revolution
Joe Pulizzi	Keynote	TBD

8:45 AM - 9:30 AM

Inspired Content: How Brilliant Storytellers Create a Sudden Urge to Act
Andrew Davis	Keynote	TBD

9:30 AM - 10:15 AM

The ROI on Content: How Kraft Learned the True Value of Their Content and Rebuilt Their Marketing Around It
Julie Fleischer	Keynote	TBD

10:15 AM - 11:00 AM

Networking Break
Expo Hall

11:00 AM - 11:45 AM

How GE Determines What Channels Make the Most Impact
Katrina Craigwell	B2B	TBD

Hollywood in Cleveland? Yes, It's Possible
Jeff Charney	B2C	TBD

Sorry Did You Say Something? The Future of Content Is Writing
Ann Handley	Future Content	TBD

How to Market Your Content "Off-Site" and Why it's Critical to Get it Right
Chad Zimmerman	Content Discovery	TBD

Planning Content for Revenue, Relevance, Customer Engagement
Peter O'Neill	Demand Generation	TBD

How Global Content Marketing Threatens Your Brand
Kathleen Pierce	Global Content Strategy	TBD

DON'T RUN OUT OF GAS!! How to Fuel a Sustainable Content Marketing Strategy
Michael Pranikoff	Panels	TBD

Content Marketing 201: How to Create a Content Marketing Strategy (Part 1)
Robert Rose	Intensives	TBD

12:00 PM - 12:45 PM

Education as a Content Marketing Strategy: Schneider's Energy University
Lorna Breault-Snyder	B2B	TBD

How REI Moves Mountains with Disruptive Content Marketing
Paolo Mottola	B2B	TBD

Strategy First: Look Before You Leap
Kristina Halvorson	B2B	TBD

How to Write Blog Posts that Get Read and Shared
Gini Dietrich	Content Discovery	TBD

How to Speed the Journey from Content to Cash
George Stenitzer	Demand Generation	TBD

Cultural Beliefs and Global Marketing by the Numbers
Nataly Kelly	Global Content Strategy	TBD

What Your CMO Thinks of Your Content Marketing
Jesse Noyes	Global Content Strategy	Panels

Content Marketing 201: How to Create a Content Marketing Strategy (Part 2)
Robert Rose	Intensives	TBD

12:45 PM - 1:45 PM

Lunch and Learns
TBD

1:45 PM - 2:30 PM

Networking and Refreshments
TBD

2:30 PM - 3:15 PM

Implementing a B2B Content Marketing Strategy from Scratch
Emmanuel Laroche	B2B	TBD

Checkout Content: The power of content marketing on retail sites
Donata Maggipinto	B2C	TBD

7 Steps to Becoming a Performance Driven Content Marketer
Paul Roetzer	Future Content	TBD

Writer, Producer, Director: How to Marry Content Marketing to Your Business Model
Brian Clark Jerod Morris	Content Discovery	TBD

Actionable Strategies for Data-Driven Marketing
Adrian Vender	Demand Generation	TBD

Oh No! Please Don't Do That: Avoiding the Big Mistakes When Going Global [Panel Discussion]
Scott Abel Fabiano Cid	Global Content Strategy	TBD

Breakthrough Moments in Content Marketing [PANEL]
Tom Gerace	Panels	TBD

Developing and Executing Your Podcasting Strategy Step-by-Step (Part 1)
Laura Mansfield	Intensives	TBD

3:30 PM - 4:15 PM

Avoiding Content Chaos: A Phased, Repeatable Approach
Leigh Blaylock	B2B	TBD

Extending Social Media Relationships with Customers & Prospects through Strategic Content
Tina Kelly Dave Morse	B2C	TBD

The Agency Model is Dead (Why You Need to Know and What's Going to Fix It)
Kirk Cheyfitz	Future Content	TBD

Content + Influencer Marketing = Powerful Way to Grow Your Business
Lee Odden	Content Discovery	TBD

How SAP Builds Processes and Personas that Align Their 1600-Person Marketing Team
Adele Revella Joan Sherlock	Demand Generation	TBD

From the Midwest to the World: Developing a Business Driven Globalization Strategy for Content Marketing [Case Study]
Alan Porter	Global Content Strategy	TBD

The Legal Ramifications of Content Marketing [Panel Discussion]
Jeff Rohrs	Panels	TBD

Developing and Executing Your Podcasting Strategy Step-by-Step (Part 2)
Laura Mansfield	Intensives	TBD

4:15 PM - 4:45 PM

Networking and Refreshments
Laura Mansfield	Intensives	TBD

4:45 PM - 5:30 PM

John Deere and The Furrow: The Original Content Marketers
David Jones	B2B	TBD

Can You Measure Storytelling? [New Research]
JoAnn Sciarrino	B2C	TBD

Your Baby is Ugly - Rapid Fire Live Landing Page Critiques
Tim Ash	Future Content	TBD

How Google Views Your Content: The 10 Most Common SEO Mistakes Content Marketers Make
Stephan Spencer	Content Discovery	TBD

Using Content As Your New Sales Force
Tom Martin	Demand Generation	TBD

Targeting Chinese with Social & Search
Pam Didner	Global Content Strategy	TBD

Why Venture Capitalists Are Betting Big on Content Marketing
Sunil Rajaraman	Panels	TBD

Getting Started with Adaptive Content - Collaborate With Your Tech Team Using Existing Content Tools
Jenny Magic Melissa Breker	Intensives	TBD

5:30 PM - 6:45 PM

Cocktails and Networking
Expo Hall

7:00 PM - 10:00 PM

ContentFest
TBD