Speaker: Ann Handley, co-author, Content Rules

We are a planet of publishers, yet many of us are squandering our opportunity by offering up less-than-stellar writing. Your online words tell your readers who you are and your writing needs a distinct economy, style and empathy for your impatient, time-strapped customers. Ann offers practical, easy ways for you to become a better writer, and advice on how to tell your true story in the best possible way during this entertaining talk based on her new book, Everybody Writes.