Speaker: Jesse Noyes, Senior Director, Content Marketing, Kapost

Content marketing is now an accepted and embraced practice within most organizations. But many marketers leading that charge face significant challenges proving it's value, and often are left out of the budget conversation and feel under-resourced. This panel, moderated by Jesse Noyes, Senior Director Content Marketing of Kapost, features some of the top CMOs who will discuss how they've adapted to the content marketing revolution, what goals they are setting for their teams, issues they see with planning and producing content, and what content marketers need to do to earn more respect and resources.

Panelists:

• Jascha Kaykas-Wolff, Chief Marketing Officer, BitTorrent
• Brian Kardon , Chief Marketing Officer, Lattice Engines
• Carol Meyers , Chief Marketing Officer, Rapid7