Vice President Marketing & Consumer Insights, Symrise NA

As an accomplished global business and marketing executive, Emmanuel has demonstrated ability and success in creating business opportunities through innovative customer engagement platforms and in increasing brand awareness and market share in the B2B space. Emmanuel is a pioneer in applying today's content marketing and online consumer research tools to an industry that has been slow to embrace non-traditional marketing and communication approach.

Experienced in all phases of strategic marketing, integrated marketing, content marketing (in- sight.symrise.com) and product marketing, Emmanuel is responsible for managing the marketing, communications and consumer research team at one of the largest international manufacturers of flavors for leading food and beverage brands.

Emmanuel holds a master of chemistry and an M.B.A. with concentration in marketing from the University of Nice-Sofia Antipolis - France.

@LarocheEmmanuel

Emmanuel Laroche

Website: Symrise

Session: Implementing A B2B Content Marketing Strategy From Scratch