Speaker: Emmanuel Laroche, Vice President, Marketing & Consumer Insights, Symrise NA

The session will cover step by step how to create a content platform in B2B with a limited budget to become a Thought Leader by providing innovative value to existing and prospective customers. Learn how to create strategies for planning, creating, promoting and measuring quality content that engages your different audience personas.

Take-aways:

• Learn the key steps to build a content strategy and process from scratch in a B2B environment
• Discover a series of tools that will help you manage the day to day of content marketing
• Learn how to create a content platform as the center piece of your integrated marketing strategy