Education As A Content Marketing Strategy: Schneider's Energy University

Speaker: Lorna Breault-Snyder , Director of Customer Education Development, Schneider Electric

Educating your employees is a critical component of most corporate organizations, but have you considered what would happen if you made this education available to your customers? Schneider Electric, an iconic leader in energy management and sustainability, has been providing free, vendor neutral, product agnostic education to its customers for years, and the results are astonishing.

Take-aways:

  • Learn how to create a strategy for developing your own customer university
  • Uncover unique and valuable leads
  • Increase customer engagement and satisfaction