Content Marketing Manager, Caterpillar Inc.

Alan Porter is an industry leading Content Strategist specializing in helping companies and organizations recognize and leverage their largest hidden asset, their content. Currently engaged as the Content Marketing Manager for Caterpillar Inc. leading the team to develop and implement an enterprise-wide Content Marketing Strategy for one of the World's Top 100 brands.

@thecontentpool

Alan Porter

+AlanPorterWriter

Website: The Content Pool

Session: From The Midwest To The World: Developing A Business Driven Globalization Strategy For Content Marketing [Case Study]