Speaker: Alan Porter, Content Marketing Manager, Caterpillar Inc.

Developing a content marketing strategy for a major corporation that has over 300 products is challenging enough, but when you add in the need to support dealers in over 180 countries and customers in literally every part of the world it takes it to a whole new level. How do you decide where to focus your translation and globalization investments to get the greatest return and provide the best customer experience? This presentation will present a case study on how Caterpillar Inc. has developed its strategy to deliver content marketing to a global audience.