Speaker: Kristina Halvorson , co-author, Content Strategy For The Web

The lure of content marketing is strong-when every marketing expert is telling you to do it, why think twice? Problem is, content marketing is time-consuming, can be really expensive, and is often difficult to get right. With a little bit of careful planning, you can make smart decisions about what activities make the most sense for you and your business.

Take-aways:

• What content strategy is and why you should care
• What's really involved in committing to content marketing
• How setting measurable goals and realistic constraints will help you win at marketing