Halvorson, Kristina
Co-Author,
Content Strategy for the Web
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the CEO of Brain Traffic, the author of Content Strategy for the Web, and the founder of Confab Events content strategy conferences. Kristina's work focuses on the processes, people, and policies that make up the foundation for extraordinary, sustainable content. Her clients include some of the world's most beloved brands (like Whole Foods, UnitedHealthcare, Etsy, Angie's List, and Ritz Carlton) and span industries and locations around the world.
Website: BrainTraffic.com
Session: Strategy First: Look Before You Leap