Speaker: George Stenitzer, Vice President Communications, Tellabs

To maximize content marketing results, set your strategy, define your cadence, and unfold your message in a thought-provoking way. Define the moments of truth along the buyer's journey, and align your content step by step - from discovery to differentiation to risk reduction to paying customers.

Take-aways:

• Selling content marketing to executives requires boiling it down to 1 crisp page of content.
• If you're struggling to explain, you're probably sharing too much. Instead, share a 1 page content strategy to align content marketing with business goals.
• A 1 page message map to define the message you unfold over time.
• A 1 page content calendar to drive deadline and cadence.
• A 1 page summary of results.

You can download George's presentation from the resource below.