Speaker: Laura Mansfield, CEO, PAGATIM Companies

Learn how to build and implement an Audio StrategyTM for your company. Laura will teach attendees about PAGATIM's trademarked process that leads brands through strategy, production, distribution and analytics. The overall goal of each podcast is illustrating the ROI of adding audio to your social portfolio.

Mansfield will provide hands on tools for designing and implementing an effective Audio StrategyTM. She will also use Case Studies to illustrate what can happen when brands use podcasting effectively.

Take-aways:

• Attendees will leave with a deeper understanding of how brands can effectively use audio as a part of their social media strategy.
• Brands will learn the specifics of building an effective Audio StrategyTM and implementing that strategy.