Speaker: Pam Didner, Author, Global Content Marketing

Inform and educate western digital marketers about the landscape in China and how best to get involved. Almost every company is being impacted directly and indirectly with the rise of Chinese internet landscape.

Take-aways:

• What is the state of play of social/search in China?
• What are the common elements between the West and Chinese execution?
• How do you get started targeting Chinese?