Author, Global Content Marketing

Pam Didner, selected as one of BtoB's Top Digital Marketers in 2011 and 2012, is an author, speaker and marketing consultant. Her book, "Global Content Marketing", is the first content marketing book to offer a complete process to scale content across regions. Didner is an expert in creating successful global marketing plans that meet local marketing needs.

As a Global Integrated Marketing Manager for Intel, Didner has led Intel's Enterprise product launches and worldwide marketing campaigns. She developed and managed Intel's worldwide Enterprise and Small Business Strategies. She also provided strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. Didner shares her marketing thoughts on her site: www.pamdidner.com. She also writes for the Huffington Post, BtoBlog and Content Marketing Institute.

@PamDidner

Pam Didner

+PamDidner

Website: Pamdidner.com

Sessions: (1) Targeting Chinese With Social & Search

(2) Developing An Event Strategy That Maximizes Content Opportunities