Speaker: Kirk Cheyfitz, CEO and Chief Storyteller, Story Worldwide

Leading CMOs are demanding a lead agency to set brand strategy and integrate everything from TV to twitter. Content specialists should be that lead agency, but only if they master certain traditional practices first. This session offers a blueprint and practical discussion about how to build the agency of the future and create unparalleled results for clients.

TAKEAWAYS:

• To be in charge, integrate key traditional agency skills with non-traditional content skills.
• Success means taking responsibility for your client's top-line results.
• Your toughest assignment and how to manage it: integrating all skills to deliver great results.