Speaker: Tina Kelly, Vice President of Interactive Marketing, McMurray/TMG + Dave Morse, Digital Marketing Strategist, Delta Faucet Company

The session will address the value of owned content as it relates to social media and touch on how to create loyal customers through strategic content. We share a case study from Delta Faucet and illustrate how owned content has extended Delta Faucet's reach and engagement on their social media channels while also introducing new opportunities through other digital and traditional media outlets.

Take-aways:

• Gather insights on how content marketing can elevate your social media strategy.
• Learn how to track the effectiveness of content in social media channels.
• Get tips on creating content that promotes engagement and drives traffic and sales within social media channels.