Speaker: Gini Dietrich, author, Spin Sucks

We are faced with content exhaustion and a deluge of information that isn't valuable or interesting, yet content creation and content marketing are still extremely hot topics. During this session, Gini Dietrich, based on her experience leading the number one PR blog in the world, will help you determine how to write blog posts that get read, shared, and commented on.

Take-aways:

• How to build a community of brand ambassadors who will help you widen your network;
• What types of content is most often shared;
• The data to track each week to help you determine next steps; and
• Metrics the result in a return on your time and resource investment.