Speaker: Adrian Vender, Director of Analytics, Internet Marketing Inc.

In this session you will learn strategies for planning, creating, promoting and measuring high quality branded content that engages the audience at all stages of the buying cycle thereby building trust and generating more leads, all with data playing a key role in the process.

Take-aways:

• Setting goals and KPI's, defining the strategy as it aligns with all sales and marketing goals
• How to define what types of content will resonate with the audience at different stages of the buying cycle
• Analytics tools and methods for measuring success