Speaker: Paolo Mottola, Digital Engagement Program Manager

Outdoor retailer REI has evolved its content marketing strategy into disruptive, informative and entertaining content that reflects its customers' passion for outdoor adventure. Hear how the largest consumer cooperative in the United States expresses brand through content marketing and captures the attention of its membership to drive real business value.

Take-aways:

• Differentiate content marketing strategies and know how to articulate them internally.
• Learn how to balance business requirements with creative work.
• Make customer insights and real world listening your true north.