Mottola, Paolo
Digital
Engagement Program Manager, REI
Paolo Mottola is a Digital Engagement Program Manager at REI where he manages social network and vendor relationships; social advertising; product reviews; and social commerce, content and community initiatives on REI.com. Previously, he was Director of Marketing and Ecommerce for Whittaker Mountaineering, an outdoor retailer; Sr. Social Media Specialist at Eddie Bauer; and Sr. Account Executive at Weber Shandwick, with clients included Samsung, U.S. Army and Microsoft. He studied journalism at Western Washington University and has a master of communications in digital media from the University of Washington.
Website: paolojr.com
Session: How REI Moves Mountains With Disruptive Content Marketing